Speed-to-lead, made a rule instead of a hope
A lead arrives, goes straight to the right rep, and moves through your stages — outreach, qualify, demo, proposal, negotiate, close — with a clear record of every touch. Follow-up windows are enforced, handoffs are clean, and you can see at a glance where every deal stands and who owns it. ƒ
Every lead lands in one place
A form fill, an inbound email, a partner submission, or an imported list — they all come into one pipeline, so no lead sits in someone's inbox or leaks out of a spreadsheet. ƒ
Routed by territory, segment & owner
Each lead goes to the right rep by territory, segment, fit, and existing ownership — and the hottest ones go first, so speed-to-lead is enforced, not left to chance. ƒ
One owner, no leads worked twice
Every lead has exactly one rep on the hook — so nothing gets dropped because two people assumed the other had it, and no two reps burn time on the same deal. ƒ
Deal-desk approvals built in
Discounts, terms, and legal or security reviews route through a clear sign-off before they go out — so deals move fast without skipping the checks that protect margin. ƒ
Designed to sit beside your CRM, not replace it
It runs the follow-up. Your CRM of record stays the system of record. ƒ
AMP isn't a CRM, and you don't have to rip yours out. Your CRM of record keeps the accounts, contacts, opportunities, and forecast; AMP is designed to sit beside your CRM (planned integration with your CRM of record) and run the execution — intake, routing, SLAs, clean handoffs, approvals, and a record of how each lead was worked. ƒ
A lightweight standalone mode may be an option later for a small team without a heavy CRM — but the focus is to run beside your system of record, not replace it. ƒ
Planned dogfood target
Your inquiry on this site is designed to be our first sales lead ƒ
The plan is for a contact submission to become a routed lead work item once the sales pipeline is built — routed by what you need and where you are to a rep who owns the follow-up and works it through to a decision. ƒ
Also used for
Route your inbound to the right rep, fast
Tell us how your leads come in and how your team is organized — we'll map territory, ownership, and first-touch SLAs onto the platform with you.
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